Website Design Denver Insights on 5 Things NOT to Do with Content Markeing

Website Design Denver Analyst Agrees With These Things Content Marketers Need to Avoid

Denver Integrated Marketing Solutions your website design Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding 5 things content marketers need to avoid doing.

Content Marketing is maturing fast.

Your website design Denver experts know from an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will be the days when you could get away with a few website tricks. Sure, content marketing will remain an area where you have to experiment and make mistakes but we will still be giving you great Colorado web solutions

1. Not being able to prove your content marketing ROI

SMBs don’t have the luxury to experiment with new things for a long time. As we said before, for them, it’s ROI or… RIP. If you can’t show how many leads your content generated, you won’t be taken seriously by the rest of the company. Or worse…

2. Publishing content that fails to answer your prospects’ pain points

Your Denver web development knows that I see a lot of people trying to make content marketing more complex than it is. But it’s actually very simple at its website core: content marketing consists of publishing content that addresses the questions of your audience (prospects).

Website Design Denver Specialist Summarizes Key Points on 5 Things Content Marketers Need to Avoid Doing

So don’t get distracted or carried away by starting to write for the sake of writing. Focus on valuable content, including Denver, that educates and informs your potential website buyers and that will bring them closer to making a purchase decision. The rest is secondary or… useless.

You can find more information as well as get assistance on Denver web development and on 5 things that content marketers should avoid doing at Denver Integrated Marketing Solutions.

3. Not getting your sales or exec team to share your content

If no one else in your company shares your content, this means one or two things.

First, you’re not getting the mileage you could have from your organic social media design distribution even in Denver. More accounts sharing your content means more reach and more distribution.

But this can also mean something worse: lack of trust from the company’s leadership and sales people. If your content was good and helpful for your audience, why wouldn’t your design sales team be proud of sharing it? Lack of time?

4. Publish and pray: thinking you can make a couple of tweets and a Facebook post pass as a decent content promotion plan

Content Marketing is a cycle: creation is only one step of it. Planning, analyzing and of course distributing content are the other critical steps..

Just like no radio DJ would think of playing a song only once and hoping it would become a hit, successful content marketers think about programming their design content 8-10 times over the few weeks that follow the release of a post.

5. Betting the house on this one epic white paper: the most ultimate of all the ultimate guides to [insert whatever you sell here]

Heard about the saying that you shouldn’t put all your eggs in the same basket? Well, this applies to content marketing too.

There are many other best practices to make your content marketing lean even in Denver and achieve / improve Content Marketing ROI. We constantly publish new ones on our blog (or curate / repurpose successful ones: we do what we preach!) and you’ll probably develop your own over time.

So don’t forget these helpful tips from your Denver seo company on what to avoid doing if you don’t want to lose your job as a content marketer. 1) Not being able to prove your content marketing ROI;  2) Publishing content that fails to answer your prospects’ pain points; and 3) Not getting your sales or exec team to share your content.

Denver Integrated Marketing Solutions has more information on website design Denver, Denver web development and on 5 things that content marketers should avoid doing.

via Content Marketers: 8 ways to get fired in 2016

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Select the Best Denver Search Engine Optimization Firm

Denver Search Engine Optimization Solutions

Why We Are the Perfect Denver Search Engine Optimization Provider for Your Business

SEO providers will usually claim that they are the ideal solution to your internet marketing issues. Honestly, we do too! But only because we know we really are. Here’s exactly what sets our team apart and the reason that you must choose us.

We know the business side of SEO. You’ll hear providers discuss SERPs, rankings, traffic, links, and additional technical mumbo-jumbo. We have gone past this heading to the next level since we understand exactly what you need. We know that what you need is a constant stream of loyal, paying clients who want to purchase from you over and over again, and after that recommend your company to their friends. You need to have loyal followers who are going to check out your site every day, participate in your content, and share it with their network. That’s the focus of our SEO method.

You need to guarantee that your service provider understands your company and your industry. Because, your provider is going to serve as your online machine. They must have you marketing goals as the blueprint in their mind to make sure that every effort is working toward your business goals.

Your online marketing company ought to be capable of laying out the business strategy to your online success. However in order to do that, they must thoroughly comprehend your company and your business plan.

We produce high quality material which speaks to your target market. We focus on producing content that is beneficial to your target audience– not keyword-stuffed and unreadable articles! One kind of content we produce is promotional-based content, which is targeted to your alreadying existing and prospective clients. This material will consist of just about anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your potential customers would like to show their friends. We create press releases, company updates, and industry news which make your potential customers more interested in your services and products. We want your potential customers to think positively of you. Custom quality web content has a favorable impact on viewers attitude, says 90 % of CMOs asked by the Custom Content Council.

We will develop your Google+ authorship. Unlike some other providers that use it solely as a social network, we utilize G+ in order to enhance your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or a designated individual as the author or publisher of the content posted on your site and blog. Whenever we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines.

Denver Search Engine Optimization  Strategies

We Ensure Proper Website and URL Structuring

We optimize your pages, making certain your site possesses the proper structure. A proper website and URL framework make individuals navigate and flow easily across your website. A faulty URL structure, on the other hand, puzzles users and makes it difficult for search engine crawlers to index your pages and material. We’ll also perform URL mapping in order to figure out which web pages ought to be optimized for what keyword.

We Optimize Your Search Engine Tags

These consist of your meta tags, allowing your website to better communicate with the search engines. Our team will optimize page titles, descriptions, as well as alt texts for images. Modifying your coding is going to make it possible for online search engine to index your web pages quicker and rank them higher for your chosen keywords.

We Employ Social Media and Social Publication

When we publish brand-new web content on your blog or anywhere online, who knows about it? We make sure everyone learns about it! We make certain that whenever we release content concerning you, everybody in your social world and beyond will know about it. Our team established accounts for you in the top social networks and social sharing websites, the top blogs, in addition to the top press release sites. Whenever we post material, we let the world know through the accounts which we’ve developed online for your company.

We Develop and Attract Natural Links

As a result of the high quality web content we produce, we have the ability to attract natural links. Authority websites are most likely to link back to your website, and therefore pass link juice to your web pages. We carry out natural link building methods which do not over optimize anchor texts or utilize any kind of black hat scheme which breaches online search engine standards. More quality web links we develop to your site, the higher your site is going to rank, the more visitors you are going to get. And naturally, this will become more sales.

We offer an extensive consultation, first and foremost. We are dedicated to help you become much more successful and for your company to increase. You will view this the moment you see our team in action right at the very outset. We offer you an extensive consultation before asking you to buy any one of our services.

We want to completely comprehend exactly what your business is, who your intended customers are, and how we can satisfy their needs. By doing this, we are aligned with your objectives. We’ll propose ways on how our team can help you based on the research we do and our free consultation with you.

We are here to help you increase your company. We have the knowledge and expertise in the SEO industry. We would like to comprehend your business and your worries. We would like to obtain your trust by displaying our intelligence and show you performance through our expert execution.

If individuals think we are passionate about the marketing industry, they should see how passionate we are about our clients’ marketing. We want to accountable for your success and help your business to grow.

You will never discover this particular degree of quality and commitment from other SEO providers in our price range.

You can now see why Denver Integrated Marketing Solutions is the Best Denver Search Engine Optimization solutions provider for your company.

Click here http://denverintegratedmarketingsolutions.com/services/search-engine-optimization/ for more information regarding search engine optimization.

We can help you grow your customers and your business today. Call us now or send us a message to schedule your free consultation on SEO.

720-465-6732 info@denverintegratedmarketingsolutions.com

 

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Denver Search Engine Optimization Tips For Social Media

Denver Search Engine Optimization Adviser Comments on Top 5 Social Media Etiquette Tips

Denver Integrated Marketing Solutions your Denver Search Engine Optimization specialists would like to share with you these topics we thought would be of interest to you this month regarding the top 5 social media etiquette tips.

Social media has a very long memory when ity comes to Denver seo. A few wrong tweets, possibly on Google, posted years ago can be enough to mar your reputation. Just ask Trevor Noah, the recently appointed host of The Daily Show. He got badly burned for a few tweets he posted three to five years prior to becoming a celebrity.

Despite that, there are some common missteps people make. And there are a couple of good practices that can go a long way to keeping your nose clean. Here is a guide to social media etiquette containing logical tips that will help your social media strategy and avoid any mistakes.

1. Avoid negativity.

Know the old saying, “If you can’t say anything nice, don’t say anything at all.” This is one of the cardinal rules of etiquette on social media, even on Google. If you can follow it, you’ll avoid a whole herd of other social faux pas.

No matter how tempted you are to scrap back at someone, or just to complain about how mind-bendingly stupid something is, hush up.

2. Give to get.

Social media is a giver take all medium. You have to share other people’s content, praise other people’s work, and endorse and recommend others.

Denver Integrated Marketing Solutions, your best bet in seo companies in Denver know that Zig Ziglar’s famous words apply to social media in spades. Meme courtesy of Ziglar.com

Denver Search Engine Optimization Professional Sees the Importance of the Top 5 Social Media Etiquette Tips

This is part of why we’re encouraged to share no more than 20% of our own content, and at least 80% of other people’s content, even on Google. That’s a curation formula some even say is too heavily weighted to the sharer.

You can find more information as well as get assistance on Denver Local Search Marketing and on these top 5 social media etiquette tips at Denver Integrated Marketing Solutions.

3. Say “thank you” as much as possible.

This is another variation on giving to get, but a bit more specific on how to pay. In time, as you create better content and your audience grows, you will start to get some social media love from your audience. You know… the unrequested tweets. The nice comments. The flurry of likes after you’ve posted.

4. Don’t message people right after you’ve followed them or connected with them.

This continues to be one of the biggest turn-offs in business social media interactions. There’s even a meme per action for it.

So let’s be clear: Do not send automated direct messages to people or pay after they’ve just followed you on Twitter, or connected with you on LinkedIn, or connected with you anywhere else.

5. Don’t ask for favors you haven’t earned.

This is tricky, because there are stories of people per capita reaching out to celebrities and getting help simply because they asked for it.

That’s a bit different than what I’m talking about. I mean when you connect with someone online and then they start asking for your opinion about their product. Or they ask you what you think of their latest blog post or want you to pay instantly. Or they ask you to share their content or even to write a review of their app or their book.

Conclusion

Social media etiquette can almost be distilled down to “do unto others as you would have them do unto you”. But not quite. Depending on your personality and how you use social media, what’s acceptable for you could be out of line for someone else.

That’s a good thing. Super-stringent social media rules per article would just make things boring. And that would break the all-time, undisputed law of social media: Be interesting.

The post The superior person’s guide to social media etiquette appeared first on Scoop.it Blog.

So don’t forget these helpful points to keep social media etiquette. 1) Avoid negativity;  2) give to get;  3) say “thank you” as much as possible;  4) don’t message people right after you’ve followed them;  and 5) don’t ask for favors you haven’t earned.

Denver Integrated Marketing Solutions a Denver seo agency has more information on Denver Search Engine Optimization, Denver Local Search Marketing , reputation management Denver, and these top 5 social media etiquette tips.

via The superior person’s guide to social media etiquette

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Denver Search Engine Optimization Company Shares 15 Things to Remember to Write the Perfect Blog Post

Sound Advice Regarding 15 Things to Remember for Writing the Perfect Blog Post From Your Denver Search Engine Optimization Analyst

Denver Integrated Marketing Solutions your Denver search engine optimization specialists would like to share with you these topics we thought would be of interest to you this month regarding 15 things to remember for writing the perfect blog post.

What’s so tricky about it, you ask? It’s just writing…

Your Denver search engine optimization experts know that you are not writing high-school papers. You’re writing to an audience significantly larger than your bored college professor. You want them enthralled with your work.

A Denver seo agency can enhance your online search visibility and generate leads for you within a short time span – But you need to get it right.

Let’s get this show on the road then, here are 15 things you need to consider when writing your next blog post, even in Denver:

1. Captivating headline

The headline of a blog post needs to be creative and magnetic. It’s the type of optimization that draws the reader’s attention at the first sight and search prompts them to read what you post. Writing a headline that grabs your readers’ attention is a critical skill.

2. Supporting sub-header

You can’t squeeze everything about your content in the 5-10 words of a headline. This is where subheadlines come to the rescue and provide an engine boost.

Your Denver local search marketing experts know that you can use sub headers to start, finish, or explain (in short) what your content is about. Attention can be caught by the headline, but interest is generated with your sub-headers.

3. Word-play

I am a huge believer in KISS (Keep it Simple, Stupid) and I will do everything I can to tone down the jargon or huge, pompous words. If no-one understands what you’re saying, you defeat the entire point of Denver content marketing. Simply put, use simple words to explain. 

4. Bullets with a name on it

Make your blog post more easily understandable by using numbered lists or bullet points. It helps people read blog posts and find the information they are looking for instantly, without much effort.

You can find more information as well as get assistance on Denver local search marketing and on 15 things to remember for writing the perfect blog post at Denver Integrated Marketing Solutions.

Denver Search Engine Optimization Analyst Continues Discussion on 15 Things to Remember for Writing the Perfect Blog Post

5. Properly punctuate

Another way to give an engine boost, is to use full stops, commas, colons and dashes to divide the mass of words into smaller chunks of information that make sense. If you are not sure about punctuation, then keep sentences short and digestive.

6. Try to keep it lean

During optimization, if you are using the WordPress or Blogger layout along with a specific wide content column, it will be better to select a new layout, or adjust your column width. 

7. Test your font type

Monotype Corsiva looks amazing. But if you wrote that paper on, say, Shakespeare’s contribution in that font, prepare yourself for a low grade. Regardless of what you wrote you will be graded down, even in the Denver area.

8. Big and engaging font size

Choose a big font size while writing your next blog post. Tiny writing is tough to read online, so it is better to make it bigger.

9. Be bold, baby

Grab your reader’s attention, especially during optimization, by using bold text in your posts. But only do this strategically. Writing an entire paragraph in bold will make your blog ineffective.

10. Give italics ago (sparingly)

Italics are a great way to give an engine boost is to emphasise a point, or a question, in a more discreet manner than bold text. But don’t over do it because after a while italics strain the eyes.

11. Don’t forget caps

Don’t be afraid to dabble with capital letters for entire words every now and then… They JUMP off the page at your readers.

12. Tell a story

Every story has three major parts: the beginning, middle, and the end.

So, you can start off with the introduction, then the main information, and end your blog by wrapping up with a conclusion. It will give a proper format to your blog post, and allow readers to more easily search and consume the information.

13. Keep attention with internal cliffhangers

Internal cliffhangers basically bridge your article, blog or podcast together by using emotions. These are statements and devices within your content that encourage readers to keep reading.

14. Use images

Visually-appealing images will always attract readers to your blog post. Noticeable images in a blog post emphasize its message and also grab the viewer’s attention. It will be great fun to use images to break up your lengthy content into digestive paragraphs.

15. Use graphs

Graphs can be an essential tool for content marketers who are in technical industries or covering data-laden topics. Data visualization can divide the monotony of dry articles, and increase the chance of sharing.

Wrapping Up

The internet is a madhouse and you’re trying to be heard (sorry, read) above the noise. A nicely written piece of content is you trying to stand out from the crowd. And once the eyes are on you, your content will determine how long they stay there.

So don’t forget some of these helpful tips for writing the perfect blog post. 1) You need a capitivating headline;  2) a supporting sub-header;  and 3) bullets with a name on it.

Denver Integrated Marketing Solutions your Denver seo company has more information on Denver search engine optimization, Denver local search marketing, social media marketing Denver, and on 15 things to remember to write the perfect blog post.

via 20 Things to Remember for Writing the Perfect Blog Post

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Social Media Marketing Denver Experts Suggest Improving Your Social Media Marketing Plan

Social Media Marketing Denver Experts Agree With This Plan

Denver Integrated Marketing Solutions your Social Media Marketing Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding improving your social media marketing plan with 2 growth hacks.

Your social media marketing Denver experts know that startups are notorious for maximizing everything they have to grow their businesses. That means the founders are also the social marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things.

So when social startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And that tends to look pretty scrappy at times.

Your reputation management Denver experts know that some smart people started calling that scrappiness growth hacking—a way to use data to help you improve what you’re already doing to build 10x growth for your business. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too.

You can find more information as well as get assistance on Reputation Management Denver  needs and on improving your social media marketing plan with 2 growth hacks at Denver Integrated Marketing Solutions.

Share Your Content In More Places

I’ve been thinking about promoting our social content way better at CoSchedule to help us increase our traffic. While doing that research, I found a simple idea from James Clear that really stuck with me:

If you go through a lot of effort to create good content, then do yourself a favor and share it, re-publish it, and pitch it to more places. Good content deserves to be shared with more people, and the best way to do that is to share it in more places. (highlight to tweet)

Simple, right? So while lots of media marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. After all, while a majority of your audience may use media like, Twitter, it’s still possible that more qualified leads could come from another source like LinkedIn, Facebook, Google+, Pinterest, or even Instagram.

Social Media Marketing Denver Continues Discussion on Improving Your Social Media Marketing Plan

The idea of growth hacking with media is to try new marketing tactics, review “small” data, and iterate. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic.

Or you could go a step further and use something like Google Analytics goals to know exactly which social media networks are referring the most marketing paying users for your product or service.

#TrueStory: At CoSchedule, we started analyzing our marketing data and found that while we were concentrating the majority of our time writing social messages to promote our content on Twitter, more traffic actually came from Facebook. And, more of that traffic converted into actual customers, even in Denver.

While more of our audience uses media like Twitter, Facebook actually gets more traffic for way less work. And Facebook converts that traffic into CoSchedule users 80% better than Twitter. Result? We’re going to concentrate more resources on Facebook.

The outcome was increasing the amount of content we share on Facebook because there are more qualified leads there as well as in the Denver area. We’re also planning to experiment with sponsored posts because we know they work.

Takeaway: Share your content on every social network and in every content distribution channel that you can. Measure your success, and iterate. Focus your minimal resources on what’s working—backed by your own data.

Optimize Your Open Graph Tags

We recently launched a Chrome extension that helps our customers curate content right onto their social media editorial calendars in CoSchedule. It’s a pretty sweet way to get a glimpse of all of the content you’re sharing—curated and your own—in a single view.

The social curation tool reads open graph tags from your content to understand what text and images to pull from your website. This process helps your readers easily share social messages you optimize for networks like Facebook, Twitter, LinkedIn, and Google+.

And it’s definitely worth the 10 seconds it takes to optimize your open graph data. When Neil Patel started paying attention to open graph, he improved his traffic from Facebook alone by 174%.

It might sound like a scary technical thing, but it’s really easy to do.

Yoast is an easy WordPress plugin that helps you optimize your open graph data as you write your blog posts.

We’re just starting this growth hack for our social media marketing plan, and looking forward to 174% traffic growth like Neil!

What Growth Hacks Will You Use In Your Social Media Marketing Plan?

If you’re already sharing your content to social media, every improvement—no matter how small—adds up over time, even when operating out of the Denver area. These are the growth hacks we’re targeting in our social media marketing plan at CoSchedule, and I think they’ll work for you, too.

So don’t forget these 2 helpful tips on improving your social media marketing plan. 1) Share your content in more places and 2) optimize your open graph tags.

Denver Integrated Marketing Solutions has more information on social media marketing Denver, reputation management, Denver Search Engine Optimization, and on improving your social media marketing plan with 2 growth hacks.

via How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

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Reputation Management Denver Gives 3 Content Marketing Tips

Reputation Management Denver Tip of the Week

Denver Integrated Marketing Solutions your Reputation Management Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding Content marketing.

Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users. That means you can no longer ignore mobile, or look at it as a sub-segment of your overall strategy. Mobile needs to be one of your primary targets. But how do you successfully push content to these users?

3 ways content marketers can use mobile to push content

There are dozens, and perhaps even hundreds of ways for content marketers to utilize mobile devices as part of larger marketing campaigns, but we’ll briefly look at three of the most practical and high-returning.

1. Leverage Real-Time Social Feeds

The most obvious and natural convergence of content marketing and mobile devices occurs in real-time social media feeds, like Twitter. This is still the ideal place to push content and allows brands to maximize exposure and increase the amount of peer-to-peer shares between users.

While Twitter feeds are becoming increasingly noisy, the path to standing out amongst the crowd is also more apparent than ever. Twitter is feeling the pressure from other social networking apps and is trying to shift its strategy to appease the visually-inclined portion of its user base. As such, the use of images and videos has now become extremely important. If you want to leverage real-time social feeds, it’s important that you put an emphasis on creating striking short-form video content that’s designed to be shared.

Reputation Management Denver Considers This Crucial

2. Carefully Consider Mobile Apps

The second thing to consider is your mobile app. Do you have one – or are you planning on designing one? If the answer to either of those questions is yes, you must invest in quality content. According to a Harris Interactive study, 68 percent of mobile users agree that if a branded app isn’t helpful, useful, or easy to use that it actually results in a negative perception of that brand. On the other hand, if a branded app is valuable and easy to use, it can enhance that brand image.

You can find more information as well as get assistance on google pay per click and on this topic of content marketing at Denver Integrated Marketing Solutions.

The two most critical components of a successful mobile app are the design and concept. If you want to push quality content to your users, you need to invest in fluid design features that enhance the consumption of the content you work so hard to create. Resources like InVision, a free tool that allows you to develop interactive prototypes, can aid in this process.

3. Utilize Responsive Web Design

The third way you can use mobile to push content is to pay careful attention to your website and how mobile users interact with it. Responsive web design (RWD) is no longer an option – it’s a necessity. Content has to be accessible on mobile devices, and your website should appeal to screens of all sizes. If users are forced to zoom in and out to see various aspects of your site, you’re going to lose them. Bounce rates will be through the roof and conversions will be virtually non-existent.

An investment in RWD today will pay dividends for years to come. It eliminates the need to create multiple designs and layouts and lets you maximize your time as you focus on content, not design. If you’re looking for some good examples of RWD, check out these five websites. They should give you an idea of just how powerful content can be when displayed correctly.

Leverage Mobile Today

The surge in mobile popularity is useless to your brand unless you learn to leverage it by using the right strategies. In 2015, that means using real-time social feeds, mobile applications, and responsive web design. Now’s the time to get started! Denver Integrated Marketing Solutions has more information on reputation management Denver,google pay per click, bing pay per click as well as more great information on content marketing.

Image by Kristina Alexanderson.

The post 3 ways content marketers can use mobile to push content appeared first on Scoop.it Blog.

via 3 ways content marketers can use mobile to push content

Denver Search Engine Optimization Shares 7 Myths of Content Marketing

Your Denver Search Engine Optimization Company Weekly Tip

Denver Integrated Marketing Solutions your Denver Search Engine Optimization specialists would like to share with you these topics we thought would be of interest to you this month regarding 7 myths of content marketing.

Your Denver Search Engine Optimization experts know that the art of storytelling is part of every culture. Sharing the events of the day around a camp fire, the kitchen table or the company water filter often sees us conjuring up a romantic image of the compelling wordsmith and the entertaining jokester.

Content marketing is an art and a science

 

Content marketing has become an art and a science with a dash of promotion in the mix. Like any good cake recipe, the right types of ingredients and the quantities will be the difference between success and failure.

Myth #1. Build it and they will come

Denver local search marketing knows that content marketing is synonymous with the term inbound marketing. Add the other phrase “attraction marketing” to the discussion and people think that content on its own will produce traffic and leads.

Content marketing is two words and content is only one of them.

You can find more information as well as get assistance on Denver local search marketing and on 7 myths of content marketing at Denver Integrated Marketing Solutions.

Myth #2. Content creation is more important than the marketing

This follows on from the first myth.

The creatives and the writers of this world often fall into this trap. Their misguided mantra is often “I create and therefore I will succeed”.

Sorry, that won’t do.

In a digital world the sheer noise, velocity and volume of content creation means that the marketing is 50% of the game.

Viral content is often associated with luck.

Publishers like Buzzfeed and Upworthy have made us realize that leaving it to luck is not an option. Content marketing success is now more science, big data and the relentless pursuit of optimizing content for sharing and traffic.

Myth #3. Tons of ordinary content is enough

What is ordinary content?

To me it means a bland 400-600 word blog post that is missing a voice, insights and an x-factor. Visuals are also vital.

The competition for online attention is getting harder and when I started 6 years ago the content standard required wasn’t as high..

Content marketing is growing up.

Myth #4. Content marketing is more about search engines

Google’s mission “To organize the world’s information and make it universally accessible and useful.” has sometimes lead to an abomination or two in content marketing strategy execution.

Denver Search Engine Optimization Agrees With The Following

Write for humans, touch their emotions and your content has a much better chance of being shared with viral velocity.

Myth #5. Good content marketing doesn’t need much technology

Social media and content marketing are almost like kissing cousins.

When content marketing emerged, the technology that surrounded it was either raw or non-existent. Using social content was seen as a manual job otherwise it was not proper.

You will need technology, apps and digital marketing technology platforms to create, publish, launch, manage and measure “at scale”.

Myth #6. Content marketing is just about giving away free content

Bloggers are the epitome and essence of content marketing. Many bloggers (and content marketers) have fallen into the trap of only giving away free content. They forget to ask for something in return. They think that conversion from traffic to leads and sales will happen on its own.

You need optimized  ”Calls to Action”.

Myth #7. Content marketing automation is evil

Content first has to be created, then it needs to published and finally it needs to be free to be pushed out into the big wide digital world and achieve its mission.

So don’t forget some of these helpful points you’ve learned from these content marketing myths…Myth #1. Build it and they will come;  Myth #2. Content creation is more important than the marketing;  or Myth #3. Tons of ordinary content is enough.

Denver Integrated Marketing Solutions has more information on Denver Search Engine Optimization, Denver local search marketing, Social Media Marketing Denver, and 7 myths of content marketing.

via 8 Big Myths of Content Marketing